FZ2878

Local radio is back in South Florida with Sofloradio.com. Led by Jorge Rodriguez, it is the creation of a group of “recessionist” entrepreneurs who watched themselves get squeezed out of their talk radio jobs by corporate media’s decision to save money, by broadcasting the same “national” radio shows in all markets, and in the process they tried to and almost killed grassroots, local talk radio in South Florida.

The communications conglomerates which control all of the major audio and video media providers have taken this more national approach to radio programming because of the enormous cost savings of having to pay one voice compared to paying local talent big bucks in hundreds of markets. The largest holdout for local talent is sports talk, which is relatively safe, especially in markets with one or more local major sports franchises.

Enter Sofloradio.com. Using the low cost bandwidth of the internet, Rodriguez and his group of local radio professionals have banded together to create a true grassroots, authentic radio media outlet to provide a voice for Joe Working Guy. It could be Jane Working Gal, or even Chuck Creative Guy, it doesn’t matter, Sofloradio.com by nature just somehow identifies with the world’s “Doers.”

Liberal Issues Examiner, William Skordelis, grassroots columnist and “radio interview virgin”, (giving or taking – an interview), braved the unknown and dove headfirst into the studio of a couple of Sofloradio.com founders, the on-air duo of the Jorge Rodriguez Show, Jorge Rodriguez and Boca Brian. Or is it on-line duo? The fact is sofloradio.com is so close to traditional radio, you forget your listening to a computer.

To read the rest of the story from William Skordelis on Examiner.com click here.