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Local radio is back in South Florida with Sofloradio.com. Led by Jorge Rodriguez, it is the creation of a group of “recessionist” entrepreneurs who watched themselves get squeezed out of their talk radio jobs by corporate media’s decision to save money, by broadcasting the same “national” radio shows in all markets, and in the process they tried to and almost killed grassroots, local talk radio in South Florida.

The communications conglomerates which control all of the major audio and video media providers have taken this more national approach to radio programming because of the enormous cost savings of having to pay one voice compared to paying local talent big bucks in hundreds of markets. The largest holdout for local talent is sports talk, which is relatively safe, especially in markets with one or more local major sports franchises.

Enter Sofloradio.com. Using the low cost bandwidth of the internet, Rodriguez and his group of local radio professionals have banded together to create a true grassroots, authentic radio media outlet to provide a voice for Joe Working Guy. It could be Jane Working Gal, or even Chuck Creative Guy, it doesn’t matter, Sofloradio.com by nature just somehow identifies with the world’s “Doers.”

Liberal Issues Examiner, William Skordelis, grassroots columnist and “radio interview virgin”, (giving or taking – an interview), braved the unknown and dove headfirst into the studio of a couple of Sofloradio.com founders, the on-air duo of the Jorge Rodriguez Show, Jorge Rodriguez and Boca Brian. Or is it on-line duo? The fact is sofloradio.com is so close to traditional radio, you forget your listening to a computer.

To read the rest of the story from William Skordelis on Examiner.com click here.

It was a sad day for South Florida radio Thursday, when the listening community learned that the rumors had come to fruition, and Jorge Rodriguez, producer and longtime sidekick for the Neil Rogers Show had been “shmit” canned from 560 WQAM.

The subject of Jorge’s forced departure from the show had been surfacing so often that many listeners in the audience thought that it was some kind of shtick to fill airtime. What made it even harder to believe was Neil’s claim that “Norma Can’t”, his attorney and agent had written his contract to give Neil the right to choose his own producer. Apparently Norma lived up to his name, “You Fairy!” If anyone should be fired, it should be that “Ass-clown” Norma. Of course even that would be too late to help Jorge.

Aside from producing the show, Jorge had one of the toughest jobs in radio, filling in for Neil when he went on vacation or was sick from too much gut plunging at Woodbine. I remember the first time I heard Jorge filling in for Neil. I guess I had the same negative reaction many people seem to have, because I had turned in to hear Neil Rogers, not some Neil-Rogers-wannabee. But I quickly found, what I liked most about Jorge, was that he never tried to be anything at all like Neil, he was always true to himself. In fact, at least on the air, two people who worked so close together could not be more different.

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Jorge was pissed today, and it was great. Normally, Jorge Rodriguez, perennial side-kick on the 560 WQAM, Neil Roger’s Show, doesn’t want to do “serious”, but today Jorge was focused and “all kinda pissed off”. But what was most amazing today, was that he was getting hot and bothered about politics. When the boss is there, Jorge is usually the mellow, “anti-political” side of the often politically charged commentary throughout the show.

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